Dial INDIA… It’s Diwali
Many folks see the merit in large corporations investing to grow their business in India, but what are the prospects and potential for mid-sized overseas corporations to do so? Do they have deep enough pockets to ride the roller coaster and survive long enough until the end of the “samudramanthan,” to taste the fruit (I spoke about this phenomenon in my earlier post, Whither India)?
But first, as with all things good in India, it is important that we herald all beginnings as an auspicious occasion. And what better time than Diwali, the “festival of lights” which Hindus celebrate this month. Diwali symbolizes the victory of righteousness. This festival commemorates Lord Rama’s return to his kingdom Ayodhya after completing a 14-year exile. Diwali is also considered to be the festival of the Goddess of wealth and prosperity, Laxmi.