A global mindset is a set of capabilities that can dramatically accelerate a business leader’s ability to develop and foster successful relationships across multiple cultures.
Here is the challenge: In most societies, most citizens are raised and socialized to deal and work with people who are like them, so they develop uni-cultured lens to help them understand and interpret their surroundings. This has worked well in the past, but today, employees and executives are required to work with people who are different from them and have different cultural backgrounds.
Moreover, global trade has dramatically increased over the last decade, while the US, Europe and Asia have increased their economical interdependency. Moving forward, emerging markets will account for the majority of the global growth over the next 20-30 years, so the need for companies to become more global has never been more important than today.
But, it’s important to note, more global doesn’t necessarily mean only having customers and subsidiaries in international markets. It also refers to a company’s culture and ability to deal with multiple cultures, languages and socio-economical dynamics. In a recent survey of senior executives in 100 global corporations conducted by Worldwide ERC, 95% of the respondents reported that national cultures of the places they do business in play an important or very important role in the success of their business mission.