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Posts tagged ‘Italy’

25
Jun

Italy’s World Cup Exit, Business & Their Parallels

Disappointed Italy World Cup FanI am extremely disappointed and embarrassed by Italy’s exit in the World Cup yesterday. How can a country that has produced four World Cups, nine Intercontinental/World Club Cups, and 12 UEFA European Cups commit such an atrocious failure? I’ll outline the main causes for the exit, ones that remarkably parallel the business world.

 

Strategy

Business: Defining the right strategy based on a rigorous assessment of the market, the customers, your competitors, and your employees, is critical to successful execution. As a CEO, once you set it, you must see it through and ensure your organization and resources are aligned.

Sports: Italy’s coach deployed inconsistent strategies and game plans. His personnel and match format decisions were often contradictory. He showed a certain level of insecurity and lack of conviction in his own strategy. This resulted in an anemic offense, that only was able to muster a couple of shots on goal in the last two games, and a desperate and uninspiring game plan, seemingly focused on obtaining draws.

Attitude

Business: Attitude is a critical component to the execution of a business. (Think about perseverance, work ethic, commitment, passion, Italian Player on groundpreparedness, optimism with the right dose of realism, to name a few…). It is a key characteristic that needs to be nurtured and upheld in any leading company. Excuses are not tolerated in such a system.

Sports: Italy’s coach– and most of the players– consistently complained about the heat, the travel schedules, the match locations, the refs and now, the infamous bite. This attitude proved to be crippling and it was reflected in their tentative, uninspiring and hustle-less play.

Market Research

Business: One can never do enough research on the market, your competitors, your customer.

Sports: Italy, like all the other teams, knew that the Brazilian heat would be oppressive. The players should have been in much better physical condition. It is that simple.

Recruitment

Business: Establishing a high bar for your candidates is essential. You need to sweat the details to ensure that you hire the right people for the job, and you should never deviate from your hiring criteria. If you do, it will compromise your business.

Sports: The selection of Italy’s team was done with a very limited recruitment criteria and without a well thought out competency model. The selection committee selected only the soccer stars and assumed that their past accomplishments justified their selection. But instead, with the exception of a handful of players, we saw a group of prima donnas, with little athleticism, and a lack of determination and accountability.Italian Players

So as you can see, Italy was doomed from the start. In life and in business, there are no short-cuts and frankly, I wouldn’t want it any other way.

9
Dec

Italian Hope

As some of you know, I am an Italian citizen and a very proud one. With the recent changes in the country, many people have asked for my thoughts on what will happen to Italy moving forward. I feel that Italian politics have consistently undermined a nation that is full of creative, passionate and intelligent people. It is, therefore, at this moment in time in which we find Italy embroiled in economic dire straits, that I see an opportunity for Italy to make a clean break from the turmoil it has known for more than half a century. (Note: There have been 60 governments since Italy was established as a Republic in 1946).

Silvio Berlusconi’s resignation this month marked the beginning of change. Berlusconi was in “charge” of Italy for 8 ½ years and during his tenure, Italy’s economy lost ground, moving from  the 7th largest economy in the world down to 8th, while growing by less than any other country in the world (except for Zimbabwe and Haiti). Italy ranks 87th in the World Bank’s Ease of Doing Business survey, behind Albania and ranks 67th in Transparency International’s Corruption Perception Index, behind Rwanda and several other African nations. Thank you Silvio…your name will be synonymous with your “bunga bunga” escapades, corruption, deception, self-promotion and ineptitude.

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